PARIS DAY 1:

Wednesday night I attended the opening of a new Surface to Air flagship store in Marais... A great space and much bigger than the old location. Also featuring a changing “shop in shop space” - at the moment inhabited by Bless.
Shiny surfaces in dark silver mirror and marble complimented the custom rails and logo chain curtains covering the entrance of the fitting rooms. Minimalist but glamourous.
A buzzing crowd showed up for champagne and a peak into the ss10 collection which is about to hit the rails worldwide.
The shop really has a fresh signature that feels very confident... good move!